Hubba Wheels

Hubba is known for tongue-in-cheek references and humorously tacky advertising. I tried to balance the practical difficulty of designing intricate wheel graphics with the introduction of some new styles like the psychadelic-rock inspired pro series and the 8-bit video game spin-offs.

Notes

I got to help in developing one of Hubba's first concept wheels, mixing a graphic theme with a customized wheel composition - in my case it was the nightlights - wheels that actually glowed in the dark.

Tools

Adobe Illustrator
Straedler Pencil HB