Telescope

An icon and a wordmark for an icon and wordmark designer - a paradoxical challenge that could break spirits easily. For Studio Telescope it was important the features of the design exhibited timeless features, but appeared contemporary, custom, and versatile - afterall this is a logo that will appear along side other logos constantly and cannot distract, rather, it should support and convince.

Notes

The wordmark solution was arrived at through the manipulation of various faces of Baskerville. Details across the characters of multiple faces came together to help form a fresh form with a strong, smooth motion.

Tools

Adobe Illustrator
Straedler Pencil HB