And Beverages

And Beverages needed a custom ampersand to be used as both an identity and a graphic element on the label of a series of mixers. The new symbol would be printed on bottles of tonic, cranberry, soda, etc.

Notes

After the successful construction of a new trademark, a new typographic solution for the company name was also devised for brand collateral.

Tools

Adobe Illustrator
Straedler Pencil HB