Eyeblaster

Known primarily for its innovative use of rich-media advertising and interactive frame-breaking banner ads, Eyeblaster found itself not particularly known for their more powerful and sophisticated back-end tracking technology and needed an identity to help facilitate that.

Notes

Their competition was actually very similar in image, leading to exploration is some more ambitious directions, especially in those that bordered on optical illusion.

Tools

Adobe Illustrator
Straedler Pencil HB